The city of Malmö is interested in the concept, and Trivector is currently discussing potential pilots with interested property developers. The municipality of Copenhagen has also expressed interest in the concept, but the connection to accommodation is more difficult to achieve here due to differences between the countries regarding parking regulations.
Accommodation as starting point
The concept EC2B – easy to B or easy to be – takes accommodation as its starting place. Instead of owning a car, customers pay for transport as a service. In the service, they custom packages of transport services depending on their needs, including e.g. public transport, shared bicycles, rental car, car sharing car, home delivery etc. Everything is handled through a platform that also contains elements that nudge users towards a more sustainable travel behavior.
Value for all participants
Not only travellers benefit from EC2B. The service also creates a value for property developers, who can reduce the number of parking spots they need to provide in connection to their properties; the city which reduces the number of cars on the streets; and transport operators who reach out to new customers.
EC2B has during 2016 received support from the European innovation network Climate-KIC, and the business model is now being refined to make EC2B ready for testing in several pilot projects. Several actors are participating in the process: property developers, transport providers, municipalities, IT companies etc.